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As the Christmas period looms increasingly more nearer, it will shortly be time to start getting ready for the big day, setting up the tree, shopping for and gift wrapping presents and selecting that all essential dinner element, the turkey! During ‘the big shop’ we all see the dozens of signs claiming that different meats on offer are ‘free range’, however as we all as shoppers are being given more awareness on the importance of free range, what does this phrase genuinely imply? And with the large sum of free range products on offer, all varying from several different prices, how can we know we are not simply becoming misled into spending more money, when we don’t know what we’re paying for.
The phrase ‘free range’ signifies the animal in question is raised in circumstances that permit them to roam freely in an open vicinity. Having said that, it has been known that some farms have met these requirements purely by permitting their animals entry the outdoors, which means that a number of turkeys will be kept in small, fenced in lots, packed with hundreds of other turkeys and will remain categorised as ‘free range’. What's promising however, is that farms employing these specific situations are beginning to greatly reduce. The Environmental Health and the Traditional Farmfresh Turkey Association (TFTA) are starting to perform regular visits to farms, ensuring that their conditions are meeting a high standard of free range conditions.
For peace of mind and to prevent being ripped off this winter, it’s preferable to choose a quality assured free range farm to buy your turkey from. Morton’s free range turkey farm based in Norfolk only begin their rearing process with the best high quality chicks taken from slow growing strains, from the age of aged 8 weeks old their turkeys are then provided with 24 access to their large range. Morton’s is a family operated farm currently within its third generation with Rob Morton, his wife Becca and little assistants, George, Sam and Emily. The family prefer to only rear a small amount of birds each year, making it possible for them to make use of close attention to detail. A great deal of care goes into the rearing of the Morton’s turkeys, as the birds are solely fed on food containing no growth promoters or additives and are housed in mobile sheds, bedded with clean straw at all times. The Morton’s will even dry pluck the turkeys on the farm to reduce their stress.
To savor a true flavorful, fresh, free range turkey this Christmas, with a money back guarantee in the unlikely case of disappointment, choose Morton’s. An array of bronze and black turkeys are now available to purchase either online, by phone or by email. Deliveries are available on the 21st of December, or alternatively collection from the farm store will be available on the 22nd, 23rd and 24th of December. |
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