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 Search Engines
Search Engines |
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How SEO Can Give You The Competitive Advantage
Published : July 30, 2010 | Author : kingpinArticles | Unrated |
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| It seems the world of SEO has changed a lot in the last five years. Search Engine Optimisation was something that was born out of the huge popularity of the internet. It’s essentially the method of making sure your site gets recognition from the search engines. It’s pretty obvious today why this is needed even by really small companies. |
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Reputation Management versus the Tools of Propaganda
Published : July 30, 2010 | Author : jasongervais | Unrated |
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| Propaganda, as defined by Garth S. Jowett and Victoria O'Donnell in their book “Propaganda and Persuasion” is “…the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.” When a company is targeted by a negative content campaign the guiding principles of the attack are very much the same as those of any propaganda campaign. |
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Countering Negative Content
Published : May 20, 2010 | Author : carterjames | Unrated |
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| While the types of negative content attacks can vary widely and require a response tailored to meet the specifics of the situation, there are several actions a reputation management. |
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